BRIEF

NHS needed to raise awareness of Talking Therapy services for six key conditions: OCD, Panic Disorder, Social Anxiety Disorder, Body Dismorphia, OCD and PTSD.

CREATIVE

Atomized Studios created a series of social-first short films featuring contributors with these conditions who had utilised NHS services. We recorded interviews with the contributors remotely through their mobile phone, creating an intimate confessional style which was deliberately devoid of gloss or polish, getting at the raw unvarnished truth.

The videos were edited from often over an hour’s worth of interview material to tell each contributor’s story, focusing on a meaningful photograph which illustrated the progress that the contributor had made.

We employed an innovative recording process utilising a service we normally use for remotely recording podcasts, meaning we could control the recording entirely and ensure we were capturing the quality we needed.

IMPACT

The contributor’s stories performed powerfully on NHS’ social media channels, communicating complex and nuanced ideas simply and effectively. The celebrity stories performed especially well.