BRIEF

NHS wanted to creatively illustrate their smoke-free services and advice, allowing audiences to view a quick summary of the information on their website in a fun and informative way.

They wanted to showcase four topics: Nicotine Replacement Therapies, Nicotine-Free Medicines, Vapes as a quitting aid, and how to quit vaping.

CREATIVE

Atomized Studios created a series of short animated films with a clean and elegant style using key visuals developed in line with previous NHS materials.

I wrote each script based on the information published on the NHS website, and created visual storytelling to keep viewers engaged whilst remaining scientifically accurate.

The animation was clear and stylish, allowing for some tonal elements between the messaging.

We enhanced the visuals with sound design which elevated the tone of the pieces.

IMPACT

The videos are live on the NHS website, and are helping people to understand their quit smoking options in a clear and informative way.